Every release that matters to agencies, as it ships. Pulled automatically from the update feed — explained on the blog and unpacked live on member calls.
93 updates match the current filters.
ImprovedAutomationsAug 14, 2026
WhatsApp Analytics in the AI Assistant in Workflows
The Workflow AI Assistant now supports performance tracking for WhatsApp alongside Email and SMS. Users can ask conversational questions to get live delivery, failure, and read rates for specific timeframes, as well as automatic period-over-period trend comparisons. Bringing all primary messaging channels into a single AI interface saves time by eliminating the need to check separate execution logs and reporting dashboards.
Google Merchant Center Integration for Ecommerce Stores
Agency clients can now connect their e-commerce stores directly to Google Merchant Center using a new Marketplace app. This integration automatically syncs eligible physical and digital store products, ensuring updates to pricing, inventory, images, and variants are reflected in real time across Google Shopping. By automating product feed management, store owners can easily expand their online reach and store visibility across Google surfaces without needing manual file exports or third-party workarounds.
Client Portal — Graceful OTP Fallback for Expired Magic Links
Expired Client Portal magic links now automatically redirect users to a One-Time Password verification screen instead of displaying an error message. A temporary login code is automatically sent to the client's email, which is masked on-screen for privacy. This allows clients to regain account access independently without needing a new magic link generated. The update is active automatically, reducing login friction for end users and cutting down on basic support requests for agencies.
Course creators can now post broadcasts directly inside their courses and membership portals. These updates support rich text, images, and links, and can target specific courses with optional email notifications. Students will see new updates through in-app banners and unread badges while studying. This eliminates the need for external email campaigns, making it easier for agencies and creators to keep learners informed without disrupting their learning flow.
Contact overlay for opportunities and appointments
Clicking a contact's name within the Opportunities or Appointments pages now opens a customizable overlay directly on the screen instead of redirecting to a new page. Users can quickly view contact details and conversation history in a side panel without losing their place. This eliminates unnecessary page switching, speeds up pipeline management, and automatically maintains any custom contact field layouts.
Agencies can now migrate CRM data directly from HubSpot into HighLevel without relying on manual CSV exports. This integration allows you to transfer contacts, companies, deals, pipelines, custom fields, tasks, notes, and emails automatically in the background. Built-in reporting helps you track import progress and easily troubleshoot any skipped or failed records. This streamlines the client onboarding process and significantly reduces the manual labor required when switching systems.
🌟 New Review Received Trigger Now Supports All Integrated Review Platforms
The New Review Received workflow trigger now supports all integrated review platforms beyond just Google and Facebook, including Yelp, Trustpilot, and TripAdvisor. This expansion allows you to automate notifications, internal routing, and follow-up actions across your entire review ecosystem without manual monitoring. Agencies can now build comprehensive reputation management workflows regardless of where a customer leaves feedback, while all existing Google and Facebook workflows remain unaffected.
Private by default: Enhanced privacy controls for documents uploaded through notes
Documents uploaded as attachments within notes are now private by default to support HIPAA compliance and better protect sensitive client data. When sharing these files, users can select specific access controls, such as password protection, OTP validation, or private links. This update applies to all newly uploaded note attachments, while existing files retain their current settings. This gives agencies greater control over client data security without sacrificing sharing flexibility.
Widget Trend Badge Color — Choose Whether an Increase or a Decrease Is "Good"
Dashboard and custom report widgets now allow you to choose whether an increase or a decrease in a metric is positive. Previously, all rising metrics automatically defaulted to green, creating misleading reports for negative metrics like churn, bounce rates, or cost per lead. You can now set those specific metrics to show green when numbers drop and red when they rise. This ensures your agency's reporting accurately reflects actual performance and keeps client dashboards clear and truthful.
Agency owners now have expanded control over sub-account permissions, covering more than 80 features across the platform. Settings are now organized into a clear three-level hierarchy—Category, Module, and Feature—making navigation and management far simpler for individual sub-accounts or SaaS plans. This ensures toggled-off features stay completely hidden, allowing white-label agencies to precisely tailor the platform experience for their clients. All existing permissions have been automatically preserved.
🎟️ Events Beta is Now Available in Labs for Everyone
Agency admins can now turn on the Events feature directly from Labs for selected or all sub-accounts without needing manual support approval. This tool lets businesses host, sell tickets for, and manage in-person, online, or hybrid events from start to finish. It includes customizable event pages, QR-code ticket scanning via the mobile app, and full integration with Workflows to automate registration confirmations, timed reminders, and post-event follow-ups.
Agencies can now insert dynamic tokens—including location data, user details, and custom values—directly into dashboard widgets, titles, text boxes, and embed URLs. These tokens automatically update based on whichever sub-account is viewing the dashboard. This allows you to build a single master dashboard template that personalizes titles, text, and external reports for every client automatically. Ultimately, this eliminates the need to clone dashboards for different sub-accounts, drastically speeding up setup.
ImprovedFunnels and WebsitesE-Commerce StoresAug 11, 2026
Add Ecommerce Stores Directly to Funnels
HighLevel funnels now support fully integrated e-commerce stores. Adding a store or store element to a funnel automatically generates the five essential store steps, including product pages, cart, checkout, and thank you pages. Merchants can easily customize product visibility, change display priority, and use elements like upsells or featured products on standard funnel steps. This update allows businesses to combine traditional multi-product browsing with direct-response sales funnels in a single seamless flow.
Agencies can now automatically import existing Threads posts and engagement metrics into the Social Planner by enabling the new Labs feature. The tool pulls in past posts—including images, videos, and carousels—and refreshes engagement data every 24 hours. Users can easily clone these synced posts to quickly repurpose top-performing content for other platforms. This centralizes social strategy into a single dashboard, saving time on content management and client reporting.
Admins can now dynamically display or require specific custom fields and folders on opportunity forms based on a deal's pipeline, stage, status, or other field values. Using simple conditional rules, forms adapt automatically so users see only the details relevant to their current sales stage. Additionally, mandatory rules prevent incomplete opportunities from being saved on web and mobile. This streamlines data entry, keeps deal forms uncluttered, and ensures teams collect necessary information consistently throughout the sales process.
Available Quantity as a Custom Value & Workflow Filter
The Abandoned Cart and Order Fulfilled workflow triggers now include product inventory levels as a filter and custom value. Businesses can trigger specific actions based on how many units of a product remain in stock and dynamically insert that inventory number into automated communications. This update makes it easier to create urgency-based marketing campaigns or send automated low-stock alerts to team members. The current feature supports filtering by a single product price at a time.
🔗 Generate & Copy Reschedule Links Directly from Appointments
Agency teams can now generate and copy an appointment reschedule link directly from any appointment record across Meetings and Services. Staff can instantly grab the link and send it to clients through SMS, email, or live chat. This saves time by eliminating the need for customers to search through old confirmation emails just to change a booking. Standard appointment permissions still apply, keeping calendar management secure.
📅 Week Start Preferences Are Now Consistent Across Calendars
HighLevel has unified internal calendar settings so your chosen week start day applies consistently across all team scheduling views, including meetings, services, rentals, date pickers, and staff availability. This creates a seamless, predictable workflow tailored to your team's regional preferences or business hours. Client-facing booking widget settings remain independent, allowing you to customize the public calendar experience separately from your internal setup.
Gift Cards: Redeem Gift Cards While Collecting Calendar Payments
Businesses can now redeem customer gift cards directly when manually collecting appointment payments for meetings, services, or rentals. Previously, gift cards could only be applied by customers during online checkout. Staff can now apply a gift card balance toward an appointment fee before charging any remaining balance to a credit card. This streamlines backend payment processing and ensures a consistent checkout experience regardless of whether the customer or the business processes the transaction.
Native Speech-to-Speech Voice AI Support in Chat Widget
HighLevel’s Chat Widget now supports native Speech-to-Speech Voice AI agents alongside standard voice agents through a single selection menu. Agencies can upgrade existing widget agents to Speech-to-Speech models without modifying website embed scripts or reconfiguring widgets. The system automatically launches the correct voice experience when a visitor starts a call while loading resources on demand to protect page speed. This makes it effortless to deploy conversational voice AI directly on client websites.
