GHL Playbook
SaaS and referral operations — Packaging, billing and reselling the platform
Built for New-to-intermediate GoHighLevel resellers and SaaS agency owners looking for a repeatable playbook and community.
A coaching and training program teaching GoHighLevel users how to package, price, and sell white-label GHL SaaS services to build and grow an agency.
What it is good at
- Runs twice-weekly live group coaching sessions, one focused on SaaS strategy and one on AI-driven sales.
- Includes a library of sales scripts, contracts, business SOPs, and onboarding frameworks.
- Provides monthly premium business snapshots and a video course library as ongoing resources.
- Includes a private community for peer support among GoHighLevel agency owners.
Who it is a good fit for
New or early-stage GoHighLevel agency owners who have the software but lack a clear business model — what to sell, how to price it, how to structure SOPs, and where to find clients.
When we would not reach for it
Not a fit for agencies that already have a mature, profitable GoHighLevel SaaS offer and established sales and onboarding processes, or for anyone looking for a software tool rather than coaching.
Our notes
Led by Dakota Routh; closely affiliated with Agency Owner Support, also associated with Routh.
Our relationship with this company
This is an affiliate link. Nexus Hub may earn a commission if you buy through it, at no extra cost to you. It never affects whether or where this tool is listed.
This is a coaching program. Check the current price and commitment length before buying.
A listing here is not an endorsement. We do not publish pricing or discounts — confirm current terms with GHL Playbook directly.
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Last Reviewed Sep 2026