How to Set Up Video Testimonial Collectors in HighLevel

If you run an e-commerce brand, a local business, or really any company that depends on trust, social proof matters. And while written reviews are helpful, video testimonials hit differently. They feel real, personal, and convincing in a way plain text usually cannot match.

That is exactly why HighLevel’s Reputation Video Testimonials feature is so useful. Instead of chasing customers for clips, juggling third-party tools, or manually collecting files, you can create a branded video testimonial collector directly inside HighLevel, send it out by email, SMS, or WhatsApp, and then display those testimonials on your website or funnel using built-in widgets.

If you are already using HighLevel for your CRM, marketing automation, or agency systems, this is a clean addition to your workflow. It keeps collection, storage, and publishing in one place, which is especially helpful when you want a simple process your team can repeat over and over.

Why video testimonials matter so much

Every business says it gets results. Testimonials are how other people say it for you.

And among all types of social proof, video stands out because it combines facial expression, tone, emotion, and specificity. A short clip from a happy client or customer can do a lot of heavy lifting on a landing page, product page, booking page, or sales funnel.

With HighLevel, you are not just collecting random recordings. You are building a repeatable testimonial system that supports:

• Trust building for prospects who need reassurance
• Higher conversion potential on websites and funnels
• Brand consistency through customized collector pages
• Simpler operations by keeping everything inside one platform

For agencies, this is also a strong service layer. If you help clients with reputation management, lead generation, or conversion optimization, video testimonials become another asset you can set up, automate, and deploy within your broader HighLevel agency setup.

Where to find Video Testimonials in HighLevel

To create a collector, start at the sub-account level inside HighLevel.

From the left-hand menu:

1. Click Reputation
2. Select Video Testimonials

This is the area where you can create collectors and manage incoming responses. Think of it as your control center for the entire process.

How to create your first video testimonial collector

Once you are in the Video Testimonials area, click the blue Create Collector button in the top right.

From there, HighLevel walks you through the collector setup page by page. The structure is straightforward, but the customization options give you enough flexibility to make the experience feel polished and on-brand.

1) Customize the welcome page

The Welcome Page is the first thing respondents see. This page introduces the testimonial request and explains what is about to happen.

You can customize several elements here:

• Title such as “We’d love to hear from you”
• Spokesperson from your company
• Collector name
• Collector email address
• How it works text
• Short welcome message

The default title works well, but you can tailor it to fit your brand voice or campaign. If you want the request to feel more personal, enable the spokesperson option and upload a photo of someone from your team. That small touch can make the whole experience feel friendlier and more credible.

You can also adjust the explanation text to help people understand why their feedback matters. For example, HighLevel includes a default-style message that frames feedback as something that helps the business grow and inspires others. That kind of wording is useful because it gives people a reason to participate.

Keep this section short and clear. The goal is not to overwhelm people. It is to make recording a testimonial feel easy.

2) Add up to three video questions

Next is the Questions Page, where you decide what people should respond to on video.

HighLevel lets you add up to three questions. By default, one of the questions is something like “Tell us about your experience,” which is a strong starting point. You can edit that and add your own.

Examples from the setup flow include:

• Tell us about your experience
• Why would you recommend us?

You can keep it to two questions if you want a faster completion rate, or add a third if you need more structure.

The best practice here is simple: ask questions that lead to specific, useful answers. A good testimonial usually touches on:

• The problem they had before
• The experience they had with your business
• Why they would recommend you

You do not need to overcomplicate this. Short prompts usually produce better, more natural responses.

3) Set up the attribution page

After respondents record their answers, HighLevel can take them to the Attribution Page.

This section is where they identify themselves by entering:

• Name
• Email address
• Phone number

You can customize the heading here too. Something simple like Your Information or Your Contact Info works well.

This step matters because you want to know who submitted the testimonial. It keeps your records organized and makes it easier to use or follow up on a response later.

4) Edit the thank you page

The final step in the collector flow is the Thank You Page.

By default, HighLevel includes a message along the lines of “All done. Thank you for taking the time to respond. We truly appreciate it.” You can customize this to match your brand tone and include your spokesperson’s details if needed.

This page may seem minor, but it closes the experience nicely. A thoughtful thank-you message reinforces appreciation and leaves a good final impression.

Brand your collector so it looks like your business

One of the better parts of this feature is that you can make the collector feel like it belongs to your brand instead of looking generic.

Under Settings, you can customize:

• Logo upload
• Logo display on or off
• White background behind logo
• Background color
• Primary text color
• Secondary text color
• Accent color

If you already have established brand guidelines, this part is easy. Just plug in your colors, including your exact hex code for the accent color, and save.

For example, if you want a dark background, you can switch the background color from white to black and then change the text color to white for readability. That kind of flexibility helps you create a testimonial collector that looks polished and intentional.

For agencies managing multiple client accounts in GHL, this is especially useful. You can create collectors that feel native to each client brand without leaving the platform.

How to share your video testimonial collector

Once your collector is ready, the next step is getting it in front of clients or customers.

HighLevel gives you two main ways to do that.

Option 1: Copy and share the direct link

From the Video Collectors tab, click the three dots on the collector card and copy the collector link.

You can then share that link however you want.

This is ideal when:

• You want to drop the link into a manual email
• You need to share it in a private message
• You want to place it inside an existing process

Option 2: Send the request directly from HighLevel

You can also use the built-in share icon to send a request directly to a contact.

When you do that, HighLevel lets you:

• Select the contact name
• Choose the delivery method

Auto-populate their phone number and email address

Available sending modes include:

• Email
• SMS
• WhatsApp

You can preview what the request looks like in different formats, and there are default templates already set up for both email and SMS. If needed, you can override the preview link and even upload photos.

This is where HighLevel starts to shine as more than just a testimonial tool. Because it lives inside a larger CRM and marketing automation system, it naturally fits into broader workflows and client communication systems. Whether you are sending requests manually or building a more repeatable process around them, the feature works well within an operational setup.

How to view and download testimonial responses

After requests go out and responses start coming in, you can manage them under the Responses section inside Video Testimonials.

To access them:

1. Click Responses
2. Select the relevant Video Collector

You will then see the responses tied to that collector. From there, click the three dots on a response and select View Details.

Inside the details area, HighLevel gives you the option to download the video testimonial.

That is useful if you want to:

• Archive the file locally
• Repurpose the testimonial elsewhere
• Share it internally with your team or client

For businesses and agencies thinking about content reuse, this is a practical step. One strong testimonial can often be used across multiple assets, and having download access keeps that process flexible.

How to build a video testimonial widget in HighLevel

Collecting testimonials is only half the job. The other half is displaying them where they can actually influence conversions.

HighLevel includes Review Widgets that support video testimonials, making it easy to embed them on a website or funnel.

To create one:

1. Go to Reputation
2. Click Widgets
3. Select Create New
4. Choose the review type: Video Testimonials

Choose your testimonial source

You can set the widget source to:

• All video testimonial sources
• A specific source

This is helpful when you want to separate testimonials by campaign, offer, or brand segment.

Pick a widget layout

HighLevel gives you several layout options, including:

• List
• Grid
• Carousel
• Slider
• Columns

Each format creates a different on-page experience. A grid can look clean and professional on a testimonials page, while a carousel or slider may work better on a homepage or sales page where space is tighter.

Set display options

You can also control:

• Maximum number of reviews to show
• Video link override if needed
• Powered by branding on or off

Once you save the widget, you can also mark it as the default if that fits your setup.

HighLevel even includes templates you can use if you want a faster starting point.

How to embed your video testimonials on a website or funnel

After your widget is created, HighLevel provides an embed code.

Just copy that code and place it directly on your website or funnel.

This is where your testimonial collection system becomes a visible conversion asset. Instead of video clips sitting in a folder, they can actively support sales, lead generation, or appointment booking.

If you are building inside the broader HighLevel ecosystem, this fits naturally into funnel pages and marketing assets. If you are managing client delivery as an agency, it also gives you a repeatable implementation strategy you can use across accounts.

A simple workflow to keep testimonial collection consistent

The setup itself is not difficult, but the real win comes from consistency.

A practical structure looks like this:

1. Create a branded video collector
2. Ask two or three focused questions
3. Send the request by email, SMS, or WhatsApp
4. Review and download strong responses
5. Publish them through a video testimonial widget

That turns testimonials from a random afterthought into a repeatable agency system or internal process.

And if you are already organizing customer communication through HighLevel workflows and automations, this feature can become part of a larger reputation management strategy. Even when requests are sent manually at first, the structure is there to scale your process cleanly as your SaaS operations or client accounts grow.

Why this feature fits so well inside HighLevel

There are plenty of tools that help collect reviews. What makes this one compelling is that it sits inside a platform many businesses and agencies already use for CRM, marketing automation, and client management.

That means less tool switching, fewer disconnected systems, and a more unified process.

For a business owner, that is convenient.

For an agency, it is strategic. It gives you another service you can deploy inside HighLevel while keeping implementation lean and repeatable.

If you are building out stronger client results, tightening your reputation systems, or looking for simple wins that improve trust and conversions, video testimonials are one of the easiest assets to start using better.

Final thoughts

Setting up a video testimonial collector in HighLevel is straightforward, but the impact can be significant. You can create a customized collection experience, send requests through multiple channels, manage all incoming responses in one place, and publish those testimonials on your site or funnel without needing extra tools.

For anyone already using GoHighLevel, this is a natural extension of the platform’s broader value. It supports your brand, your reputation, and your conversion strategy all at once.

If you have not explored this feature yet, it is worth setting up your first collector and getting the process moving. And if you are still getting your systems in place, starting a HighLevel free trial can be a practical way to test how video testimonials fit into your CRM and automation stack.

If you want help implementing HighLevel more effectively, it may also be worth joining the Nexus Hub community for templates, resources, and support around setup, workflows, and agency best practices.

FAQ

Where do I find the Video Testimonials feature in HighLevel?

Go to the sub-account level, then click Reputation in the left-hand menu and select Video Testimonials. That is where you can create collectors and manage responses.

How many questions can I ask in a HighLevel video testimonial collector?

You can add up to three video questions. You can also use fewer if you want to keep the response process shorter and simpler.

Can I brand the video testimonial collector with my own logo and colors?

Yes. HighLevel allows you to upload your logo, control whether it is displayed, add a white background behind it if needed, and customize background, text, secondary text, and accent colors.

How can I send a video testimonial request to a customer?

You can either copy the collector link and share it manually, or send the request directly from HighLevel using email, SMS, or WhatsApp. HighLevel also includes default templates and preview options.

Can I download submitted video testimonials?

Yes. In the Responses section, choose the relevant collector, open the response details, and you will have the option to download the video testimonial.

How do I display video testimonials on my website or funnel?

Create a Video Testimonial widget under Reputation > Widgets, choose your source and layout style, save the widget, and then copy the provided embed code onto your website or funnel.

What widget layouts are available for video testimonials in HighLevel?

You can choose from layouts like list, grid, carousel, slider, and columns, depending on how you want the testimonials to appear on the page.

Is this useful for agencies managing client accounts in GoHighLevel?

Absolutely. It gives agencies a repeatable way to collect, manage, and publish client video testimonials inside the same platform they already use for CRM, automations, and SaaS operations.