AI

LevelUp Day Restream: 300+ Features, Big AI Upgrades, and What’s New at Pinnacle

Charles Higgins

Charles Higgins

— 8 min read
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Table of Contents

Quick overview

This was a big product release day. We announced more than 300 new features, major AI improvements, performance and UX upgrades, security milestones, and changes to pricing. The focus was clear: make AI practical for real businesses, speed up the platform, and give agencies and partners more ways to sell, automate, and scale.

Where Pinnacle stands today

  • Team and offices: We grew from roughly 1,200 employees last year to around 2,000 across 10 countries. New offices and a creator studio are coming, including a Dubai location to better serve international teams.
  • Affiliate impact: The affiliate program has paid out over $150 million to date and continues to add incentives like electric cars and new rewards.
  • Certification and partners: A certification program has produced 903 new certified partners and admins who help onboard new businesses.
  • Reach and results: Pinnacle now supports roughly 2.2 million businesses. Key platform numbers shared at the event:
    • Leads moved from 2.3 billion to 6.9 billion year over year.
    • Opportunities grew from 505 million to 2 billion.
    • Appointments rose from 62 million to 179 million.
    • Sales processed grew from $2.1 billion to $4.2 billion.

AI: The center of this release

AI was the main theme. The goal was to give agencies and businesses AI tools they can sell right now: tools that reduce labor and scale customer interactions. Here are the key AI product updates.

Voice AI

  • Adoption: 514,000 agents created and more than 4.6 million calls answered by AI so far, leading to about 20,000 appointments booked.
  • New features: prompt evaluator, support for multiple LLMs (ChatGPT, Claude, Gemini and more), expanded prompt length, and MCP integration for real-time CRM access.
  • APIs: Developers can create and manage voice agents via API. System prompts are now editable for advanced customization.
  • Voice chat widget: Add a live voice agent to your website so visitors can talk to an agent instead of typing.
  • AI outbound calls: Launched with safety controls. Outbound calling will be token cost only through December to let agencies experiment.

Conversation AI

  • Scale: Conversation AI handles millions of messages. The platform reported 7.7 million messages processed and an average of 250,000 messages per day during the demo period.
  • Flow-based builder: Build bots that follow a specific sequence for lead nurture and other workflows.
  • Multi-calendar booking: The AI picks the right calendar automatically for salons, spas, and multi-resource businesses with no extra setup.
  • Multi-format understanding: The AI now understands images and voice notes and can reply accordingly. Transcripts and summaries are automatically generated.
  • Prompt and model power: Prompt length increased from 2,000 to 15,000 words for building complex conversation agents. Multiple LLM support is available.
  • APIs: Conversation AI APIs are public for integrations and custom flows.

Knowledge base and memory

The platform strengthened its knowledge base capabilities and introduced memory features so AI can use contact and user context. Supported data sources include websites, tables, CSVs, PDFs, docs, and live web search indexing. The knowledge base plus memory makes AI responses more contextual and personalized.

Funnel AI and Agent Studio

  • Funnel AI: A visual, code-free experience that creates landing pages and funnels from prompts or by copying styles from any URL. The builder generates task lists and layout changes on demand.
  • Agent Studio: Build, test, and deploy agents that create content, run campaigns, or operate as assistants. This includes content creation tools for video, images, and social media posts using built-in models.
  • Ask AI: A unified interface for accessing agents. Agents created in the studio are available inside Ask AI for one-stop control.
  • MCP integrations: Over 15 tools tied into the Agent Builder so created content can be published or scheduled.

Email, blog, and workflows AI

  • Email AI: Create professional, internationalized emails quickly. Integrates into workflows so you can build email sequences as part of automation.
  • Blog AI: Generate SEO-optimized blog content inside the platform.
  • Workflows AI: Chat-driven workflow creation and editing. You can select and edit multiple nodes, condense emails, and let AI iterate on your automation.

Performance, reliability, and UX improvements

Performance and stability were a major focus. Teams worked on speed, memory usage, and reliability across the product.

  • Conversations page: Performance improved by about 40 percent and browser memory usage reduced to avoid crashes.
  • Workflows: Error rate dropped to extremely low levels and trigger latency became effectively instant.
  • Funnels and websites: Mobile speed significantly improved. Automated checks analyze templates and pages to remove performance offenders.
  • Social planner: Post failures down 54 percent and overall connection stability improved.
  • Mobile app: 99.97 percent crash-free sessions and much faster load times. A brand new mobile app was announced with Ask AI, universal search, and improved UX.
  • UX updates: Redesigned contact and conversation pages, modular contact detail panel, keyboard shortcuts, and a framework for upcoming personal email hosting.

Marketplace, integrations, and developer tools

  • Marketplace growth: Over 1,400 apps in the marketplace. About 53 percent of subaccounts have at least one marketplace app installed.
  • New capabilities: Sell templates, a JavaScript/TypeScript SDK, and reseller options for marketplace apps.
  • Integrations: Ongoing expansion across ad platforms, social channels, payment gateways, QuickBooks two-way sync, WooCommerce and WordPress enhancements, ShipStation, Printify, and more.

Feature highlights across the platform

There were too many updates to list every one, but here are the practical changes agencies and business owners will notice right away.

Prospecting and SEO

  • Bulk prospecting tools, multilingual marketing audits, local SEO audits, and local rank tracking.

Communities, courses, and client portal

  • Live sessions inside communities, faster course creation, new communities and courses UI, affiliate programs for community creators, and an expanded client portal with dashboards, invoices, files, and courses.

Social, ads, and content

  • Social trends, comment replies, expanded social integrations, stickers and link shorteners for Instagram push workflow, and deeper YouTube ads support.

Email and marketing

  • Email AI integrated into workflows, AI smart send, AI segmentation, unsubscribe management, and a domain warm-up tool to improve deliverability.

Payments, invoices, and e-commerce

  • QuickBooks selective import and two-way sync, CSV invoice import, recurring invoices, payment scheduling, taxes and discounts on text-to-pay, coupon workflow triggers, recurring donations, gift cards, and global tax compliance.
  • E-commerce improvements include product bundling, collections, custom shipping profiles, in-store pickup, wishlist, and relevant workflow triggers like abandoned cart.

Calendars and appointments

  • Advanced calendar features: variations, add-ons, multiple locations, staff-specific pricing, centralized schedule management, rental calendars, WhatsApp and SMS notifications, and voice calling.

Funnels, pages, and forms

  • Multi-popups, gradients, pricing tables, QR code element, universal elements, external tracking scripts, improved element templates, and native form editing inside the funnel builder.

Phone system and conversations

  • New dialer navigation, voicemail tab, IVR transfers, quiet hours, call dispositions, RCS messaging coming soon, and TikTok DMs and comment triggers integrated into conversations.

Workflows and snapshots

  • Version management for snapshots, workflow versioning with undo/redo, copy actions between workflows, schedule triggers, and a refreshed drag-and-drop advanced workflow builder that teams built in secret and validated with customers.

Security, compliance, and support

  • Security certifications: ISO 27001 achieved and HIPAA compliance maintained. Work on SOC 2 Type 2 and GDPR continues.
  • Support improvements: Average Zoom and chat response time dropped to under two minutes and CSAT rose to 93 percent. Escalations from L1 to L2 dropped by about a third.

Pricing and availability changes

To make AI useful and affordable, some pricing changes were announced:

  • AI agent platforms like Agent Studio and Ask AI are free to use; you only pay token costs for API usage.
  • Conversation AI: token cost only.
  • Voice AI: aimed to be one of the lowest-cost providers. Standard pricing is six cents per minute plus token cost, but outbound calls are token-cost-only through December.
  • Phone system fees were removed.
  • Custom objects and several advanced features are now available across all plans.
  • Many AI features—workflow AI, knowledge base AI, email builder AI, funnel and website AI, and ad manager—are free for users; only token costs may apply for model usage.

What this means for agencies and businesses

If you run an agency or manage local business clients, here are the practical takeaways:

  • Sell AI as a service: Voice and conversation AI let you offer 24/7 lead capture, appointment booking, and follow-up with reduced staff costs.
  • Faster delivery: New templates, Funnel AI, and Agent Studio speed up content and funnel production.
  • Better reporting and integrations: Marketplace growth and new SDKs make it easier to connect tools and build productized services.
  • Lower experimentation risk: Token-only pricing through December for outbound voice calls helps you test new revenue streams without heavy fees.
  • Improved reliability and UX: Faster pages and a cleaner workflow builder increase productivity and reduce churn from user frustration.

Where to start today

  • Try the new AI features that are free or token-only and run small experiments for clients.
  • Use Funnel AI to rapidly create landing pages and A/B test designs.
  • Set up Conversation AI with multi-calendar booking for service businesses like salons and clinics.
  • Explore the marketplace for integrations you can resell or bundle with your services.
  • Update client dashboards and snapshots to use the new performance-friendly templates.

How much will the new AI features cost me?

Most new AI features are free to use; you pay model token costs where applicable. Some paid features have promotional pricing—for example, outbound voice AI calls are token-cost-only through December. Voice AI standard pricing targets six cents per minute plus token cost. Phone system per-minute fees were removed.

What compliance and security certifications does Pinnacle have now?

Pinnacle is ISO 27001 certified and maintains HIPAA compliance. Work on SOC 2 Type 2 and GDPR compliance is ongoing. Security and privacy are priorities as more AI and data features launch.

Are custom objects and advanced features available on all plans?

Yes. Custom objects were made available for all plans. Several AI and dashboard features were also rolled out without plan restrictions; token costs for model usage may still apply.

How has platform performance improved?

Performance upgrades include a roughly 40 percent faster conversations page, major reductions in workflow error rates, near-instant trigger latency, a more stable mobile experience with 99.97 percent crash-free sessions, and improved funnel and mobile page speeds. The teams added automated checks for templates and pages to keep performance high.

What integration and marketplace options are available to resell or bundle?

The marketplace has over 1,400 apps and a JavaScript/TypeScript SDK for building integrations. You can sell templates, resell marketplace apps, bundle apps with SaaS plans, and use the marketplace to add prebuilt integrations for clients. Popular integrations include payments, QuickBooks, WordPress, ShipStation, Printify, and multiple ad networks.

Final notes

We focused this release on practical tools that help you automate core business tasks, reduce labor, and sell new services. Try the new features, run experiments while promotional pricing lasts, and share feedback so we can keep improving reliability, UX, and AI behavior.

Want to go deeper?

Explore the platform, check the marketplace, build a quick funnel with Funnel AI, and test Conversation and Voice AI on a small client use case. The fastest way to learn is to build something that solves a real pain for a real client.

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