content-ai

Content AI: Unlimited Viral Content in Minutes

Charles Higgins

Charles Higgins

— 11 min read
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Featured

In our recent video, Andrew George walked us step-by-step through a major update to the platform’s Content AI — a guided question approach that makes social content creation faster, clearer, and far more tailored to your brand. We filmed a short demo, but here we’ll expand on everything covered: what the guided questions are, why they matter, how to use them across platforms like Instagram and TikTok, best practices for teams, practical examples, and a helpful FAQ to answer the questions we hear most.

Table of Contents

Why guided Content AI matters for small businesses and teams

We all know that consistent, platform-appropriate content drives engagement and growth. The problem is that creating that content takes time, creative energy, and often an awkward process of jumping between tools and rewriting prompts. Guided Content AI replaces guesswork with structure. Instead of hoping the AI scrapes together a usable caption, we answer a few simple, targeted questions — and the system generates captions, hooks, and variations that match our objective and target audience.

This shift matters because it:

  • Saves time: We create platform-specific posts in minutes instead of hours.
  • Improves consistency: Team members can follow the same guided inputs to produce unified messaging.
  • Reduces friction: No more scrambling for a prompt or exporting content to external AI tools.
  • Scales content creation: We generate multiple variations quickly, which helps when we need daily or multi-platform posts.

What the guided question flow looks like

The guided generation flow sits inside the social content workspace — think of it as your social planner. We start a new post, choose the platform (Instagram, TikTok, Facebook, etc.), and the system dynamically adjusts its questions to fit that platform. That small detail makes a big difference: it means the AI doesn’t use one generic prompt for every platform, it tailors output to format and audience expectations automatically.

The core fields we interact with are:

  • Core idea or message: What is the post fundamentally about? This anchors the entire caption and creative direction.
  • Main hook or message (for short-form video): Especially for Reels and TikTok, the platform asks for the hook — the attention-grabbing line.
  • Main goal: What action do we want from viewers? Sign-ups, website clicks, awareness, lead magnet downloads, etc.
  • Number of variations: How many different captions or hooks would we like the AI to generate?
  • Target audience: Who is the post for? Small business owners, local customers, parents, fitness enthusiasts — the more specific, the better.
  • Any additional details: Tone, brand voice notes, legal disclaimers, or anything the AI should avoid or emphasize.

Step-by-step: Creating a post with guided Content AI

Here’s the practical walkthrough we used in the demo, expanded with context so you can replicate and customize it to your needs:

  1. Open the social planner: Navigate to the marketing area and open the social planning feature. Click to create a new post.
  2. Select the platform: Choose Instagram, TikTok, Facebook, or another supported channel. The guided questions will update to match the platform's style and format.
  3. Answer the guided questions: Fill in the core idea, the hook (if relevant), the primary goal, the target audience, and any extra details. Keep answers concise but specific.
  4. Choose number of variations: Decide how many caption variations or hook options you want. We usually request 3–5 to give us options without creating decision paralysis.
  5. Generate: Click the generate button. Within seconds you’ll get tailored captions and hooks based on your inputs.
  6. Review and use: Copy a variation, or click continue to turn it into a post with images/video and scheduling. You can edit the output if you want to refine tone or length.

Practical example we used

For the demo we used a short input set. Here’s a reconstruction of the input and one sample output generated so you can see how simple prompts produce useful captions:

  • Platform: TikTok
  • Core idea: Using the platform as a CRM to save time
  • Hook: "How we replaced 5 tools with one system" (short-form attention line)
  • Goal: Get sign-ups
  • Target audience: Local business owners and agencies
  • Variations requested: 1

Sample generated caption (condensed version):

We replaced five tools with one system — and saved hours every week. Want the same? Sign up today to get setup help and start converting more leads without juggling apps. #businesshacks #crm

That output shows how the guided questions are taken into account: the caption addresses the core idea (CRM consolidation), uses the hook (replace five tools), and asks the audience to take the desired action (sign up).

Why platform-aware questions are a small change with big impact

We can’t stress this enough: when the generation process adapts its questions to the platform, output is more relevant. For example:

  • For Instagram the questions might emphasize captions and hashtags that encourage saves and comments.
  • For TikTok the AI asks for the hook or the main message of the short video — vital for watch time and virality.
  • For Facebook it focuses more on shareable, community-driven language that drives discussion.

This platform-sensitivity avoids the "one-size-fits-all" captions that feel wrong for certain formats. It gives us copy that matches audience expectations and platform algorithms.

How teams benefit from guided prompts

We work with teams that range from solo owners to agencies with multiple content creators. Guided Content AI provides consistent structure across contributors and removes a lot of the guesswork that slows content production. Here are practical ways teams benefit:

  • Shared inputs for consistent messaging: If we want to push a campaign theme, we can distribute the same guided question answers to each team member and get unified captions across platforms.
  • Faster onboarding: New hires or contractors don’t have to learn complicated prompt engineering or brand voice documents — they follow the question flow and produce content that aligns with our goals.
  • Clear accountability: We can record who provided the guided answers, which helps when we iterate on messaging or analyze performance.
  • Bulk content creation: During sprints, we can have team members answer guided questions for a week’s worth of posts and the AI churns out dozens of variations quickly.

Best practices to get great outputs every time

The AI will reflect the inputs we give it. The better our answers, the more ready-to-use the output will be. Here are practical tips we recommend:

  • Be specific with the core idea: Don’t write “business tips.” Write “three ways our appointment reminders cut no-shows in half.” Specificity produces focused captions.
  • Define the audience narrowly: Instead of “small businesses,” try “dentists in suburban markets” or “independent fitness studios with less than five staff.” Narrow audiences allow the AI to use language and pain points that resonate.
  • State the tone: If you want a friendly, professional, humorous, or authoritative voice, put that in the additional details field.
  • Use hooks for short-form video: If creating Reels or TikToks, draft a one-line hook that grabs attention in the first 3 seconds. The AI will return captions that align with that hook.
  • Request multiple variations: Generate 3–5 variations to A/B test hooks, CTAs, and tones to see what performs best.
  • Keep CTAs clear and singular: Each caption should aim for one action (sign-up, download, comment). Mixed CTAs dilute performance.
  • Combine AI output with human polish: Use the AI to generate solid first drafts, then make small edits to match brand idioms or legal requirements.

Real-world content workflows using guided AI

We recommend integrating guided Content AI into a weekly content workflow. Here’s a repeatable process that keeps content fresh without adding complexity:

  1. Monday — Strategy sprint: Decide the week’s themes or campaigns and define core ideas for each post.
  2. Tuesday — Input day: Have one team member or the campaign lead fill in the guided questions for each post and select desired platforms.
  3. Wednesday — Generate & edit: Use the guided AI to generate captions and hooks, then have editors polish and attach media.
  4. Thursday — Schedule: Load posts into the social planner and schedule optimal times for each platform.
  5. Friday — Analyze & adjust: Review performance metrics for the week’s content (engagement, saves, clicks) and refine inputs for the following week.

We’ve found that keeping the process intentional and predictable reduces decision fatigue while allowing us to iterate quickly on messaging that works.

How to scale content without losing quality

Scaling content doesn’t mean churning out low-value posts. Guided Content AI helps us maintain quality while increasing output by standardizing inputs and delegating the creative stretch to the AI. Here’s how we scale sensibly:

  • Batch similar posts: Create several variations on the same theme to test headline and CTA effectiveness.
  • Repurpose high-performing posts: Use a successful caption as the basis for a series, workshop, or newsletter topic.
  • Use variations strategically: Run different captions for the same creative across platforms to see where each tone or CTA performs best.
  • Document what works: Keep a log of voice, hooks, and CTAs that produce the best engagement for specific audiences.

Troubleshooting: When the output isn’t quite right

Sometimes the AI will miss the mark. That’s normal and usually fixable with small adjustments. Here are common issues and simple fixes:

  • Output is too generic: Make the core idea more specific and narrow the target audience.
  • Tone doesn’t match brand: Add clear tone notes in the additional details field and request another variation.
  • Too long or too short: Specify desired character length or say “short caption” or “long caption with 2–3CTA lines.”
  • Legal or compliance concerns: Include required disclaimers in the additional details so they’re appended automatically.
  • Unclear CTA: Tell the AI exactly what action you want: “Book a demo,” “Sign up for our newsletter,” “Comment with your experience.”

For any platform-specific quirks, consult the help documentation inside the software. It covers question definitions and recommended inputs for each platform type.

Examples of guided prompts and sample outputs for different platforms

Below are a few example guided question inputs and the kinds of outputs we expect. These illustrate how the same core idea adapts across platforms when the questions adjust for format and audience.

Example 1 — Instagram post

  • Core idea: How our appointment reminder feature reduces no-shows
  • Main goal: Drive sign-ups for a free trial
  • Target audience: Local service businesses — salons, clinics, and repair shops
  • Additional details: Friendly, helpful tone; include a quick stat

Sample caption:

We cut no-shows by 30% for local businesses using automated appointment reminders. Want fewer empty chairs and a steadier revenue stream? Try our free trial and see the difference. #smallbiz #appointments

Example 2 — TikTok Reel

  • Core idea: Quick tutorial on creating an automated follow-up sequence
  • Hook: "The 30-second trick to follow up automatically"
  • Goal: Get viewers to watch full tutorial and sign up
  • Target audience: Agencies and freelancers

Sample caption:

The 30-second trick to follow up WITHOUT lifting a finger. Watch to see a 3-step setup that saves hours and turns leads into clients. Sign up to get the pre-built sequence. #marketingtips #automation

Example 3 — Facebook post

  • Core idea: Case study of a client who doubled bookings
  • Goal: Drive comments and shares
  • Target audience: Community business page followers and local group members

Sample caption:

Our client doubled their weekly bookings in two months by streamlining inquiries and automating follow-ups. Curious how? Ask in the comments and we’ll share the exact steps we used. #casestudy #localbusiness

Measuring success and iterating

Once content is live, measurement informs the next round of inputs. We recommend tracking these KPIs per platform:

  • Engagement rate: Likes, comments, shares, and saves show resonance.
  • Click-throughs: Link clicks to the website or landing page indicate CTA effectiveness.
  • Conversions: Sign-ups, bookings, and purchases tied to the post.
  • Watch time (video platforms): Indicates how effective the hook and first few seconds are.

When a particular caption or hook performs well, we keep the guiding inputs that produced it as a template. When something underperforms, we tweak the audience, the hook, or the tone and generate new variations.

Transparency, pricing, and support

We believe the best tools support straightforward pricing and reliable support. When we introduce a feature like guided Content AI, we value clarity: no hidden fees for the AI functionality, and clear documentation so teams can get started quickly. If you run into questions, consult the in-app help documentation or contact support — they can clarify how to structure your inputs for different goals and platforms.

We also recommend creating an internal playbook for how your team uses guided prompts. This playbook captures:

  • Default audience definitions
  • Preferred tones and style guides
  • CTA conventions
  • How to escalate compliance or legal questions

Common mistakes to avoid

Here are a few pitfalls we see teams fall into — and how to avoid them:

  • Overly broad audience definitions: Vague audiences yield diluted messaging. Narrow the audience to a useful segment.
  • Relying on AI alone: AI drafts are powerful, but human edits often add brand nuance and compliance safety.
  • Not testing variations: Stick to at least three variations when possible; small language changes can produce big differences in results.
  • Skipping platform adaptation: Don’t use the same caption across platforms without adjusting for format and expectations.

Testimonials: what teams are saying

"We cut caption writing time in half and finally have a consistent voice across our channels. The guided questions remove the guesswork for our contractors." — Social Media Lead, local gym chain
"Our agency now turns campaigns around in a day instead of a week. Having a structured input form means junior staff can produce on-brand copy quickly." — Founder, marketing agency

FAQ

How do we access guided Content AI in the platform?

Open the social planner within the marketing section and create a new post. Choose the platform you’re publishing to and you’ll see the guided question flow that adapts to your selection.

Can we generate captions for multiple platforms at once?

Yes. For each platform you select, the guided questions will adapt and you can generate content tailored to that platform. We recommend creating platform-specific variations rather than copying the same caption across channels.

How many variations should we request?

Start with 3–5 variations. This gives you several voice/CTA options without overwhelming your editor. For large campaigns, generate more and test them systematically.

What should we include in the 'additional details' field?

Include desired tone (e.g., friendly, professional), any mandatory phrases or disclaimers, formatting preferences (e.g., short caption, include emojis), and words or topics to avoid.

What if the AI output contains incorrect facts or claims?

Always review and edit AI-generated content for accuracy. Add required legal or compliance checks to your workflow so nothing publishes without a human sign-off.

Does guided Content AI replace content strategists?

No. It makes the content creation process faster and more consistent, but strategists still define campaign goals, audience segmentation, and long-term voice. The AI amplifies their work rather than replaces it.

How do we keep content from sounding robotic?

Include brand-specific phrases and stylistic notes in the additional details. After generation, edit for idiomatic language and inject human touches like anecdotes or local references.

Is there a support resource if we need help?

The platform includes help documentation that explains each guided question and provides recommended examples. If further assistance is needed, reach out to support within the platform for personalized help.

Conclusion: make content creation predictable, fast, and brand-aligned

Guided Content AI is a practical upgrade for teams that need reliable, platform-appropriate social copy with minimal friction. By answering a short series of tailored questions we produce targeted captions, hooks, and variations that match our goals and audience. This saves time, reduces the need for external tools, and lets teams focus on strategy and creative media instead of rewriting captions.

We appreciate Andrew George’s clear demo that highlights how small improvements in the generation flow — specifically platform-aware guided questions — unlock a big productivity gain. Whether you’re a solo owner who needs to keep social channels active, or an agency scaling content across clients, adopting a guided prompt system makes content work more efficient and more effective.

We recommend trying guided prompts on one campaign this week. Track engagement, refine your inputs, and iterate. In a few weeks you’ll see how consistent, targeted content fuels better results with less busywork. And as always, if you need help getting started, check the platform’s help documentation or reach out to support to walk through your first campaign.

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