How to Associate Multiple Objects to Tasks in Your Business Software

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As a growing business, one of our biggest challenges is keeping follow-ups organized across teams. We need a single place where a task can be visible to sales, customer success, operations, and anyone else who needs to act. Associating multiple records to a single task solves that problem. It gives everyone the context they need without duplicating work or juggling separate to-do lists.
What this capability does for us
- Connect one task to many records — link a task to up to ten records in each category such as contacts, opportunities, companies, and custom objects.
- Share the same action item across teams — everyone sees the same follow-up from their relevant object view.
- Reduce missed follow-ups — a single update reflects across all associated records, so nothing slips through the cracks.
- Simplify workflows — one task replaces multiple duplicate tasks and reduces noise in our task list.
Quick overview of associated object types
We can attach tasks to the following record types:
- Contacts — individual people we communicate with.
- Opportunities — active deals or sales processes.
- Companies — organizations we work with.
- Custom objects — any business-specific record type we create, such as properties, assets, events, or tickets.
Step-by-step: Create a multi-object task
The process is straightforward and works whether the task is one-off or recurring. Here is a practical step-by-step we use.
- Open the task composer from any relevant place in the system — a contact record, an opportunity, a company, a custom object, or the central tasks page.
- Add a concise title and an informative description so everyone knows the expected outcome.
- Set a due date and choose whether this is a recurring task. Recurring tasks support the same multi-object associations as one-off tasks.
- In the Associated Objects area, choose the object type from the dropdown and select the records to link. You can add up to 10 records per object type.
- Review the associations, adjust as needed, then save the task.
After saving, the task appears under each associated record’s task list. If something changes, we can edit the task and update the associations in seconds.
Managing associations after creation
Updating who is linked to a task is quick. We use edit mode to:
- Remove an associated contact by clicking the remove icon.
- Add additional companies, opportunities, or custom objects when new context appears.
- Adjust the task details, due date, or recurrence without breaking the associations.
We often adjust associations when a new stakeholder joins the account or an opportunity changes hands. This keeps the same task relevant to everyone involved.
Customize the task table to show the associations you need
The task list offers a way to manage which columns show associated objects. We use manage fields under the associations area to toggle columns such as opportunities, companies, and custom objects.
- Tip: Changes to visible columns apply to tasks you create in the future. Existing tasks keep their current display settings.
- Tip: Displaying associations in the table helps teams scan who is involved without opening each task.
Advanced filtering: find exactly the follow-ups you need
When the task list grows, filters become essential. The advanced filter lets us see tasks associated with specific records or combinations of records.
- Filter by object type, then by the specific records contained in the association. For example, narrow tasks to those that contain a particular contact.
- Combine conditions. We can require that a task be associated with any of two contacts and also with a company that contains a chosen name.
- Use OR conditions if you need broader searches without strict end conditions.
This level of filtering helps us pinpoint follow-ups like “all tasks tied to Q4 renewals” or “tasks involving a particular account manager and account.”
Where teams will see these tasks
Tasks show up in every associated record’s task panel. That means:
- From a contact’s right-hand panel we can open the tasks section and see every task that includes that contact.
- From a company, opportunity, or custom object record we see the same tasks if they are associated.
- Clicking the association label inside a record reveals all other connected objects for that task. That instant visibility is great for context.
Access control and permissions
Visibility is tied to record access. Team members only see tasks when they have permission to access the associated records. This keeps sensitive information secure while still enabling collaboration where appropriate.
- If someone lacks access to an associated record, the task will not appear for them.
- Use role-based access to control who sees tasks across departments.
Practical use cases we rely on
Here are real-world ways we use multi-object task associations to get organized and stay on top of work.
Sales follow-ups for multiple opportunities
Instead of creating a repeating task per opportunity, we create a single follow-up task that links to all open Q4 renewal opportunities. That allows account owners to see their action items in context, and leadership to track progress without duplicate tasks clouding the dashboard.
Customer success check-ins across accounts
We build a single recurring task to check feature adoption across a set of key accounts. That single task is visible on each company and contact, ensuring the success team and account managers act from the same playbook.
Property management or real estate workflows
For businesses managing properties or leases, one task can be linked to multiple properties or tenants. For example, a renewal outreach task can include all tenants due this quarter, preventing duplicate outreach and ensuring consistent messaging.
Operations and cross-functional handoffs
When a task requires action from operations and sales, we link the task to both the company record and the relevant contacts. Both teams access the same task and comments, reducing back-and-forth and keeping ownership clear.
Best practices for teams adopting multi-object tasks
- Keep task titles clear and outcome-focused. A precise title reduces ambiguity when the same task appears across multiple records.
- Limit the number of associations when necessary. While ten per object type is possible, focus associations to only the stakeholders who need to act.
- Use templates for recurring workflows. Templates save time when creating common multi-object tasks, especially for renewals and regular check-ins.
- Train teams on where to find the task in each record type. Quick orientation reduces missed follow-ups and ensures consistent handling.
- Review task ownership regularly. Reassign or update associations when responsibilities shift to avoid stale or orphaned tasks.
How this simplifies our daily work
From our perspective, the biggest gains are practical: fewer duplicate tasks, clearer ownership, and better cross-team visibility. We no longer create separate reminders in different modules or risk inconsistent follow-ups. Everything sits in one task, visible where it matters.
The result is less administrative overhead and more time spent on the work that actually moves the business forward.
Common questions we had (and the answers)
Can a task have recurring schedules and still be linked to multiple records?
Yes. Recurring tasks support the same multi-object associations as one-off tasks. That means a single recurring item can manage recurring outreach across contacts, companies, opportunities, and custom objects.
How many records can we associate to a single task?
You can associate up to ten records per object type. For example, you could link up to ten contacts and up to ten companies to the same task. Use this limit to keep associations meaningful.
Will changing which columns are visible affect tasks we already created?
No. Adjusting visible columns only affects tasks created after the change. Existing tasks keep their display settings, which avoids accidental changes to previously recorded information.
Can team members see tasks that are associated with records they do not have permission to access?
No. Task visibility respects record permissions. If a user cannot access an associated record, they will not see the task. This preserves confidentiality while allowing cross-functional work where permissions are granted.
How do we find tasks related to a specific contact, company, or custom object?
Use the advanced filter in the task list to search by object type and record. Combine conditions to narrow results to exactly the tasks you need, or use OR logic for broader searches.
How to get started with this approach
We recommend a simple rollout plan:
- Identify two high-value use cases, like renewal outreach and recurring customer check-ins.
- Create templates for those tasks with clear titles and descriptions.
- Associate a small, focused list of records to each template and test with a pilot team.
- Refine templates and permissions based on feedback, then expand to more teams.
Starting small reduces friction and lets the team experience the benefits without changing all processes at once.
Pricing and availability notes
This capability is tied to the features available in your current plan. Check your account settings or plan details to confirm availability. If you find this feature useful, consider whether your current plan covers recurring tasks, custom objects, and the level of team access you need.
Final thoughts
For businesses managing growing complexity, the ability to attach multiple records to a single task is a simple change that creates outsized improvements. It keeps everyone aligned, reduces duplicated effort, and makes follow-ups reliable. We use it to centralize work, maintain clear ownership, and keep customer conversations consistent across teams.
Try creating a multi-object task for one recurring workflow and see how much time it saves. If it works for that workflow, expand slowly and keep your team informed. The payoff is fewer missed follow-ups and smoother collaboration.