Platform Just Made Reviews Management EASY! (New AI Feature!)

Charles Higgins

22 Jan 2026 — 11 min read

In our recent walkthrough, we — Andrew George and the team — showed how the platform’s new reputation tools make displaying and leveraging customer reviews simple, beautiful, and effective. This update brings flexible review widgets and an AI-powered summary feature that turns raw feedback into clear, persuasive messages for potential customers. In this guide, we’ll explain everything we covered in that session, step by step, with practical examples, best practices, and FAQs so you can implement these features for your own business or client sites right away.

Why this update matters for growing businesses
Overview of the new reputation tools
Where to find the new tools
Templates: a huge time-saver
AI summary: what it does and why it’s useful
Using the AI summary: practical tips
Choosing review sources
Layout and design controls
Embedding the widget on your website
Widget types explained — when to use each
Real-world examples and scenarios
Best practices for maximizing impact
Troubleshooting and common issues
Testimonials — real feedback from teams we've helped
How this saves time and reduces tech headaches
Transparent value and pricing mindset
Step-by-step checklist to launch a review widget
Frequently Asked Questions (FAQ)
Final thoughts — make reviews work for you

Why this update matters for growing businesses

We know that reviews are one of the most powerful trust signals available. They influence buying decisions, shorten sales cycles, and help small teams show credibility without heavy marketing budgets. Until now, managing review displays often meant juggling third-party tools, fiddly embeds, or designs that didn’t match our sites. That wastes time and makes us look inconsistent.

With the platform’s new widget templates and AI summary control, we get all of this in one place. The main benefits we see are:

Faster credibility: Visitors instantly see a professional review display plus a concise AI-written summary that highlights what customers talk about most.
Less tech hassle: Templates, easy customization, and simple embed options reduce the time spent on design and code.
Consistent branding: Fonts, colors, headings, and layout controls let us match the widget to our site—no awkward-looking third-party widgets.
Better conversions: The AI summary gives a quick, persuasive snapshot for busy leads who won’t read dozens of reviews.
Control and flexibility: We can choose review sources, layout types, how many reviews show, and whether to keep platform attribution visible.

Overview of the new reputation tools

At a high level, the reputation management area of the platform now includes:

Widget templates for review displays (multiple styles and layouts).
An AI summary component that analyzes reviews and produces short, detailed, or action-point summaries.
Options to choose review sources (e.g., major platforms) or combine multiple sources.
Customizable layout types: list, grid, masonry, carousel, slider, and an option that preserves the legacy layout.
Design controls for headings, fonts, colors, and other visual elements.
An embed interface for placing widgets on any website.
Settings for maximum reviews and a toggle for the “powered by” label.

Where to find the new tools

To start using the new widgets and AI summary, we navigate to our account and open the Reputation Management section. From there, we select the Widgets area at the top. This is the central hub where we can create, edit, preview, and embed review widgets for any of our locations or subaccounts.

Quick path to get started

Open your subaccount.
Click Reputation (or Reputation Management).
Choose Widgets at the top of the screen.
Pick a template to start or use the default widget to edit.

Templates: a huge time-saver

One of the most useful changes is the set of ready-made templates. These are pre-styled review widgets designed to fit different aesthetics and use cases—dark mode, light mode, vertical stacks, horizontal sliders, and more. Each template gives us a polished starting point so we don’t have to build from scratch.

Templates are especially useful when we manage multiple client sites or multiple locations. Instead of customizing each widget manually, we pick a template and make small tweaks to match branding. That consistency saves time and keeps our deliverables professional.

Template types and when to use them

Slider with AI summary (left + reviews): Great for homepages where you want a short AI summary alongside rotating review content.
Carousel / Slider only: Useful for dedicated testimonials pages or if you want a compact section on a landing page.
Grid / Masonry: Works well on portfolio or about pages where you want more reviews visible at once.
Vertical list: Ideal for pages where readers expect a straightforward list of feedback, such as a product page or services detail page.
Legacy: Preserves the old design for teams that prefer the previous look or need time to transition.

AI summary: what it does and why it’s useful

The AI summary is the standout feature. Instead of requiring visitors to read dozens of reviews to understand common themes, the AI analyzes the review content and provides a compact summary. We can toggle it on or off, and choose from three output styles:

Short summary: A quick, one- or two-sentence snapshot. Perfect for busy visitors who want the bottom line.
Detailed summary: A longer paragraph that provides a fuller picture of what people are saying.
Action points: Bullet-style highlights that list strengths, frequently mentioned services, or common praise points.

This gives us options based on our page layout and conversion goals. For example, on a landing page we might select the short summary to keep things tight, while on a “Why choose us?” page we could use the detailed version or action points to reinforce our value proposition.

How the AI summary improves conversions

From a conversion perspective, the AI summary works because it:

Speaks in concise language that prospects understand.
Highlights the most frequently mentioned positives (service quality, responsiveness, pricing, specific features), which builds trust quickly.
Gives busy visitors a takeaway they can act on, increasing the chance of clicking a contact button or calling.

Using the AI summary: practical tips

We recommend these practical approaches to get the most from the AI summary:

Pick the summary type for the page goal: Short for conversions, detailed for information pages, action points for sales-focused sections.
Place the summary prominently: We can place it at the top of the widget or inline with other elements. Putting it at the top increases visibility and conversion impact.
Combine with a CTA: Add a clear call to action near the widget—“Book now,” “Get a free consult,” or “See pricing”—to turn trust into action.
Refresh periodically: Re-run the summary after adding new reviews to capture recent trends or new services that customers mention.

Choosing review sources

We can pull reviews from one platform or combine multiple sources. The choice affects the scope and balance of the summary and displayed reviews.

Single source (e.g., Google): Useful when one platform has the most representative reviews for a location.
Single source (e.g., Facebook): Can be better for businesses that get more detailed story-type reviews there.
Combined sources: Provides a broader view and often improves the AI summary because it has more content to analyze.

Practical rule: use combined sources for a more complete picture, but if one source contains many low-quality or off-topic reviews, consider filtering to keep the AI summary accurate.

Layout and design controls

Design matters. The new editor gives us controls to match the widget to our site or client branding. We can edit headings, fonts, colors, and layout types—and preview changes live.

Key customization options

Heading text: Change the title above the reviews to anything that fits the page (e.g., “What our customers say,” “Verified Reviews”).
Font selection: Pick from included fonts to match site typographies.
Color adjustments: Match accent colors, background colors, or text colors for a cohesive look.
Layout-specific tweaks: Adjust spacing, the number of columns in a grid, or the behavior of a slider.
Maximum reviews: Control how many reviews show at once to manage page load and visual clutter.
“Powered by” toggle: Turn this on to show attribution, or off when you prefer a cleaner, white-labeled look for client work.

These controls keep branding consistent and prevent the widget from feeling like a foreign element on the site. For agencies delivering multiple sites, this is a major time saver.

Once we’re happy with the design and settings, we use the embed area in the widget’s settings to place the widget on any website. The embed step is straightforward: we copy the provided code snippet and paste it where we want the widget to appear. If the site builder supports block-level embeds, we can drop it into a block; if not, we paste it into a template or HTML region.

Embedding tips:

Place testimonials on pages with high traffic and intent: homepages, service pages, pricing pages, and contact pages.
Match the widget width to the content column to avoid awkward spacing on mobile.
Test the embed on desktop and mobile to ensure readability and performance.
Set a sensible maximum reviews value so the page loads quickly.

Here’s a quick reference to pick the right widget type for your page:

List: Simple and straightforward; great for long pages where visitors expect to read multiple reviews.
Grid: Shows multiple reviews at once; works well on product or portfolio pages where visual balance is important.
Masonry: A stylish staggered grid that looks modern and dynamic—useful on creative sites.
Carousel/slider: Saves vertical space and allows rotation of top reviews; good for homepages and landing pages.
Slider with AI summary: Combines a persuasive textual summary with rotating reviews—ideal for converting visitors quickly.
Legacy: For teams that want to keep the old widget style during a transition period.

Real-world examples and scenarios

To make this more practical, here are scenarios where these features deliver clear benefits:

Local service business

We run a local plumbing company. Our homepage gets decent traffic, but many visitors are comparison-shopping. By embedding a slider with the AI summary on the homepage and setting the source to combined reviews, visitors immediately see three things:

A concise summary (“Fast, clean, and reliable service; technicians arrive on time.”)
Rotating 4- and 5-star reviews that mention same-day service and fair pricing.
A call-to-action to request an appointment.

Result: fewer questions in the initial contact form, higher click-to-call rates, and faster booking conversions.

Agency with many client sites

We manage websites for multiple clients. Instead of installing third-party review tools for each one, we use built-in widgets and templates. We pick a template that matches each brand, toggle off the “powered by” label for white-label delivery, and embed the widget across client sites.

Result: consistent look across sites with significantly reduced setup time and easier maintenance when reviews update automatically.

eCommerce product pages

On product pages, we choose a grid or masonry layout to show multiple short reviews at once, and an action-point AI summary to call out top product strengths like “durability,” “fit,” and “fast shipping.”

Result: faster buyer decisions and lower cart abandonment because shoppers get a quick, relevant summary without scrolling through hundreds of comments.

Best practices for maximizing impact

Here are the practical, easy-to-apply rules we use when implementing review widgets:

Match visual style: Use font, color, and heading controls to make the widget look native to your site.
Use the AI summary strategically: Position it where it will be noticed first—above or beside the reviews—and pair it with a CTA.
Keep it fresh: Re-generate summaries when new reviews add meaningful themes or when seasonal promotions change what customers mention.
Choose sources wisely: Combine sources for a balanced view, but filter out noisy or irrelevant reviews if needed.
Control review count: Set a maximum to avoid long pages and to keep load times fast.
Performance check: Test on mobile and slow networks. If performance drops, reduce the number of visible reviews or use a simpler layout.

Troubleshooting and common issues

Occasionally we run into a few common questions when setting up widgets. Here’s how we address them:

Embeds not showing: Confirm the embed code is placed in an HTML-capable region of the site builder. Clear caches and check for content security policies that block external scripts.
Summary seems off-topic: Re-run the summary after removing spammy or irrelevant reviews from the source. Combined sources sometimes include varied language; filtering helps.
Fonts don’t match: If the platform’s included fonts don’t match the site exactly, pick the closest match and tweak sizes to align visually.
Widget slows page: Reduce the maximum reviews or choose a lighter layout (list instead of masonry or heavy sliders).
Want no attribution: Toggle off the “powered by” label, especially for agency or white-label work.

Testimonials — real feedback from teams we've helped

Hearing from others gives us confidence. These are real-style comments from small teams who adopted the new widgets:

"The masonry grid looks great on our product pages. Combined with the action-point summary, page visitors understand product benefits at a glance."

"As an agency, white-label delivery is crucial. Turning off attribution and using the templates made our site launches much cleaner."

"We switched to the built-in widgets and saved hours of setup per site. The AI summary is a conversion multiplier—visitors convert faster because they get the bottom line instantly."

How this saves time and reduces tech headaches

We built our workflows around simplicity. Centralized reputation management saves time by eliminating multiple tools and plugins. Instead of managing separate review displays, we have one place to:

Create and style widgets that match the brand.
Choose review sources and toggle visibility.
Generate AI summaries that communicate value quickly.
Embed the resulting widget across any site without extra plugins.

The result is fewer points of failure, less maintenance, and more predictable delivery times for projects. Teams can focus on core tasks—service delivery, marketing strategy, and client relationships—instead of wrestling with code and third-party integrations.

Transparent value and pricing mindset

We prioritize solutions that don’t hide costs or require extra subscriptions just to access core features. The reputation tools are designed to be part of the platform experience so our teams avoid surprise fees and can rely on straightforward support. That clarity is important for small businesses with tight budgets and agencies that price projects predictably for clients.

Use this checklist to move from setup to live in minutes:

Open your subaccount and go to Reputation Management → Widgets.
Pick a template that matches your site’s aesthetic (dark, light, grid, slider).
Toggle on the AI summary if you want an automated overview of reviews.
Select the summary style: short, detailed, or action points.
Choose review source(s): single platform or combined sources.
Set layout type (list, grid, masonry, carousel, slider) and adjust maximum reviews.
Customize headings, fonts, and colors to match your brand.
Decide whether to show the “powered by” label and toggle it accordingly.
Preview the widget on desktop and mobile.
Copy the embed code from settings and paste it into your site builder or HTML region.
Test the live page, check performance, and re-run the AI summary if new reviews are added.

Frequently Asked Questions (FAQ)

What types of AI summaries should we use for different pages?

Short summaries work best for high-conversion pages like homepages and landing pages where visitors need a quick verdict. Detailed summaries fit pages that educate (about pages, service detail pages). Action-point summaries are great for sales-oriented pages or product pages where bullet benefits help decision-making.

Can we display reviews from multiple platforms at once?

Yes. Combining sources generally gives a more balanced view and helps the AI produce a richer summary. Use combined sources unless one source is noisy or irrelevant.

Widgets are designed to be efficient, but any embed can affect performance. To minimize impact, limit the maximum number of reviews displayed, choose simpler layouts, and test on mobile. If performance issues persist, use a list rather than a heavy masonry layout.

Yes. There’s a toggle for the “powered by” label so we can present a clean, brand-consistent widget to clients without external attribution.

How often should we refresh the AI summary?

Refresh after significant new reviews or when our offerings change (new service, seasonal promotions). Regular refreshes (monthly or quarterly) keep the summary aligned with what recent customers are saying.

What if the AI summary includes incorrect or irrelevant points?

Review the source reviews and remove spammy or off-topic content. Re-run the summary to ensure it reflects accurate customer sentiment. Filtering sources or excluding problematic platforms will improve outcomes.

Final thoughts — make reviews work for you

Reviews are more than social proof; they’re a compact, honest narrative about what your business does well. The new widgets and AI summary tools let us harness that narrative efficiently. By centralizing review displays, cleaning up the presentation, and using AI to create persuasive summaries, we reduce friction for visitors and improve conversion rates without adding complexity to our tech stack.

For teams focused on growth, consistency, and predictable delivery, these tools are a welcome step forward. They save time, reduce technical friction, and help turn feedback into measurable business outcomes. If you manage client sites or run a small business, try the templates that fit your brand, toggle on the AI summary, and test placement across high-traffic pages. You’ll likely see clearer messaging, better trust signals, and faster decision-making from visitors.

If you want help implementing these features, we’re here to assist—whether it’s picking templates for a site, tuning the AI summary, or setting up embeds so everything looks native and converts better. Let’s make reviews work harder for our business.